With 15 years of multifaceted experience as a digital media product manager, marketing program manager, and user experience architect and designer, I have honed a deep commitment to the people who engage with the products I help create. My approach is grounded in empathy and research, enabling me to craft digital experiences that feel intuitive and effortless. By seamlessly blending strategic product management with user-centered design principles and targeted marketing initiatives, I ensure every touchpoint resonates naturally with the user’s needs and expectations. The goal is always to remove friction, enhance usability, and foster genuine connections between people and technology—creating products that are not only functional but truly meaningful in everyday life.

Due to non-disclosures and proprietary systems, I’m unable to feature image references of my work within my portfolio.

Employee Self-Service System

Edward Jones

UX Architecture & Design, UX Strategy, Business Strategy, Analytics & Data, UX Research, Accessibility, UX Content Strategy, UX Research, Agile Methodologies, Enterprise SaaS

At its core, Edward Jones has a sophisticated internal platform for HR, technical support, and employee self-service, acting as the central hub for all internal information. This custom platform hosts articles, videos, resource links, a virtual chat agent, live support, and forms, enabling employees to access help quickly without delays. Seamlessly integrated with various systems, it provides timely, personalized data, ensuring information is dependable and relevant, fostering a sense of being supported. This reduces support calls, saving time and boosting operational efficiency. By making resources easily accessible, the organization builds trust and creates an environment where employees feel recognized, heard, and empowered.

Journal of Emergency Services

PennWell Publishing

UX Architect & Design, UX Strategy, Business Strategy, Analytics & Data, UX Research, Product Management, Waterfall to Agile

For the Journal of Emergency Services website, I conducted an in-depth analysis of user behavior across this B2B professional media platform. By uncovering key patterns and preferences, I was able to strategically surface the most relevant content, ensuring it captured immediate attention upon arrival. This user-centered approach significantly boosted engagement by directing visitors straight to the areas of greatest interest, ultimately enhancing the site’s usability and driving targeted traffic where it mattered most.

Ministry Brands Design System

Ministry Brands

UX Architecture & Design, UX Strategy, Business Strategy, Analytics & Research, Design Systems, UX Research, Content Management & Strategy, Information Architecture, Agile Methodologies

During my tenure at Ministry Brands, I assumed the responsibility of designing and managing the company's comprehensive design system. When I joined, the company needed a mature, consistent design framework that could be applied across all products. After a series of acquisitions, it became essential to unify our internal branding to reflect the Ministry Brands identity across all tools and platforms. About a year and a half into my role, I assumed leadership of the design system, ensuring its seamless integration into every product. This work greatly enhanced the user experience, enabling customers to easily expand their product suite with confidence, resulting in a smooth and natural transition between products. The unified design system ultimately strengthened brand consistency, improved usability, and supported scalable growth for the company.

Clover Sites Website Publisher

Ministry Brands

UX Architecture & Design, UX Strategy, Business Strategy, Analytics & Research, Design Systems, UX Research, Content Management & Strategy, Information Architecture, Agile Methodologies

I played a key role in enhancing Clover Sites, a website publishing tool designed specifically for medium to small churches and nonprofit organizations. My focus was on refining multiple user flows, optimizing processes, and improving the page-building tools to empower non-technical users to easily create and manage their websites. Through thorough user research, the product team identified key friction points throughout the website creation and management journey, enabling us to address and streamline these challenges effectively. By employing agile methodologies, we delivered frequent and consistent feature updates, which directly contributed to significant increases in user satisfaction. This work ensured Clover Sites remained a bespoke, accessible, and reliable platform that truly supports its communities’ unique digital needs.

ShareFaith Media Content Manager

Ministry Brands

UX Architect & Designure, UX Strategy, Business Strategy, Analytics & Research, Design Systems, UX Research, Content Management & Strategy, Information Architecture, Agile Methodologies

I contributed to the design of the ShareFaith media content management software by leveraging the existing company-wide design system components and thoughtfully styling them to reflect ShareFaith’s unique brand identity. This approach established the standard framework upon which the entire ShareFaith system was built. With comprehensive documentation and a clear set of best practices, the ShareFaith content management design system, known as 5 Fishes, embodied and perpetuated the brand’s approachable and friendly personality. Any new content integrated into the system was seamlessly accommodated using these guidelines, resulting in a media platform that felt both intuitive and welcoming. This design ethos ensured that churches accessing the extensive ShareFaith content library experienced a user-friendly, efficient tool tailored precisely to their needs.

The Offshore Learning Center

PennWell Publishing

UX Architecture & Design, UX Strategy, Business Strategy, Analytics & Data, UX Research, Content Development, Education, Product Management, Waterfall to Agile, Information Architecture

For the Offshore Learning Center, I transformed a basic PDF document with simple internet links into a sophisticated, interactive educational platform tailored for Offshore Oil and Gas professionals. This dynamic resource offered an extensive depth of content, meticulously curated to meet the specific needs of the industry. The process seamlessly integrated digital media product management expertise with comprehensive user experience research and design principles, ensuring that the online delivery was not only functional but engaging and intuitive. The result was a bespoke tool that empowered users with accessible, relevant knowledge, elevating their professional development within the Offshore Oil sector.

Financial Advisor’s Appointments & Reviews Tool

Edward Jones

UX Architecture & Design, UX Strategy, Business Strategy, Analytics & Data, UX Research, Accessibility, UX Research, Agile Methodologies, Enterprise SaaS

At Edward Jones, our UX team created a proprietary appointment planner for internal financial advisors. It includes screens that advisors share with clients during meetings to review goals and portfolios. Fully integrated with back-end systems, it ensures accurate, real-time data, illustrating the client’s financial story. Used regularly by advisors and support staff, the planner is intuitive and clear. User research identified key pain points, guiding design. Using agile methods, the team continually refined the product to meet advisors' and clients' needs.

Ekklesia 360 Website Publisher

Ministry Brands

UX Architecture & Design, UX Strategy, Business Strategy, Analytics & Data, UX Research, Design Systems, UX Research, Agile Methodologies, Enterprise SaaS

I contributed to enhancing the Ekklesia 360 website publishing software, a platform for large churches and non-profits. Recognizing the complex needs of tech-savvy users managing digital ecosystems, I improved the website editor to be both powerful and intuitive. I designed a user interface that balanced extensive content management with support for custom coding, emphasizing clarity and ease of use. This allowed users to navigate and manage complex digital systems efficiently while maintaining customization for each organization. As a result, Ekklesia 360 became an adaptable, advanced solution that provides its users seamless control over their digital presence.

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